Tether™ Experience Marketing Platform (XMP)
Tether™ XMP, MobileXCo’s Experience Marketing software product, is a web-based campaign management and measurement application. It is available to our clients for the purpose of monitoring campaign results in real-time, collecting consumer contact details, logging engagement activity, and managing consumer support tickets and communications via email and mobile message services (SMS).
One of the more powerful use cases for Tether™ XMP is the ability to establish rule-based messaging workflows to automate engagement with program participants. Much like B2B marketers utilize “drip” campaign mechanics to progress “leads” through a sales journey, B2C marketers can leverage Tether™ to send reminders, encourage actions and invite further engagement.