Tis the season to shop with mobile!
Hard to believe the holiday season is right around the corner. Soon shoppers will be gearing up to find the perfect gifts for their loved ones. And according to eMarketer, they will be shopping online and on mobile. Are you prepared for the ecommerce shopping frenzy?!
“Ecommerce sales jumped 17.8% during the 2016 holiday season, and mobile commerce
accounted for 21% of total ecommerce.” (eMarketer) Plus, 80% of shoppers search online before shopping
in-store, it's where 91% of holiday transactions take place!
Not sure you're ready to handle a surge in online and mobile shoppers? Don't panic! We've put together 3 best practices to help you thrive during the most mobile time of the year.
BEST PRACTICE #1: Be Like Santa
Actively engage shoppers on mobile and build a list. Remember, for effective messaging you need to target shoppers at the right time, with the right message, and the right content.
There is a variety of ways to build a subscriber list and keep subscribers interested. Here are a few tactics for you to try:
- Offer fun contests as a way to encourage participants to subscribe.
- Send friendly mobile reminders about sales and promotions.
- Provide easy to redeem and trackable coupons to help drive in-store traffic and online sales.
BEST PRACTICE #2: Optimize for Mobile
More and more shoppers begin their search for the perfect gift, on mobile. It's important to optimize your content for mobile to enhance the consumer experience. Mobile will account for 1/3 of ecommerce this holiday season.
Try implementing these easy to use tricks to create a stress-free user experience:
- Minimize website response times for mobile users.
- Search and menu options should be easily accessible on all pages.
- Provide live chat and SMS messaging to answer customers’ questions and update order details.
BEST PRACTICE #3: Keep it Simple
Did you know? 67% of shopping carts are abandoned. We want you to join the “no shopping cart left behind,” movement and keep your checkout process simple.
Consider these three tips and make it easy to buy from you:
- Offer guest checkout for those shoppers in a hurry.
- Limit the number of form fields required to checkout.
- No hidden fees! Provide the total cost, including taxes and shipping, up-front.
“66% of online shoppers have decided not to buy an item because of shipping costs.”
There you have it, 3 best practices to help you thrive with mobile! To recap: Build a list and reach customers with effective messaging, optimize for mobile and enhance customers' user experience, and keep it simple to make it easy to buy from you.
Mucklow, T. (2017, September 26). Retailers, Get Ready: It’s The Most Mobile Time Of Year. Retrieved from: MarketingLand.com
Baymard Institute. (2017, January 9), Digital Shopping Cart Abandonment Statistic. Retrieved from: www.baymard.com
eMarketer. (2017, March 6). US Holiday Shopping Preview 2017. Retrieved from: www.emarketer.com
Martin. (2016). How Mobile Dominated The Holiday Season For Retailers. Retrieved from: mofluid.com
Boysen, R. (2016, January 12). Interview: 91% Of Holiday Sales Came From Brick-And-Mortar This Holiday Season. Retrieved from: bisnow.com
Wallace, T. (2017). Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017. Retrieved from: www.bigcommerce.com
Lui, H. (2016, December 21). 7 Stats Ecommerce Retailers Can’t Ignore in 2017. Retrieved from: www.shopify.com