mobilexcologo.png
Ë

Peter Pinfold

The haters are doing it wrong. We’ve all met the shopper marketing snob, the one that believes that contests have no place in their shopper world. Here’s the newsflash – they are probably doing it wrong. A Contest is Never Just a Contest!!

Read More

Quebec Boom or Bust?

By Peter Pinfold • September 12, 2018

Always a hotly debated question: Do we include Québec in our Shopper contest or other purchase based program? Well, let the debate end here. My Canada includes Québec (even with the Regie!). That said, there are a few things that you need to know when diving into Québec.

Read More

Contests, gift-with-purchase, and added value. Why are we seeing so many of these types of programs in the marketplace right now? The truth is

Read More

Apply these 3 best practices and make the most of your mobile shopper's experience this holiday season.

Read More

To succeed in the future, agencies must embrace real-time data, practice accountable creative, and be technology agnostic.

Read More