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In case you haven't heard, Mobile Marketing is so much more than just a communication channel. Mobile Marketing is Marketing, there's no two ways about it. Today's consumers live on their mobile device, and it's changing the way we as marketers need to engage consumers.

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Let's talk about one of the most effective ways to reach and engage customers, SMS Marketing. Your customers love using text message; it's simple, convenient, and readily available. And because your customers love it, you need to love it, use it, and embrace the power of SMS Marketing. So, to help..

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Have you checked your phone today? You've probably checked it more than once. Explore why mobile is a crucial component of any marketing strategy.

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Apply these 3 best practices and make the most of your mobile shopper's experience this holiday season.

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To succeed in the future, agencies must embrace real-time data, practice accountable creative, and be technology agnostic.

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