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The haters are doing it wrong. We’ve all met the shopper marketing snob, the one that believes that contests have no place in their shopper world. Here’s the newsflash – they are probably doing it wrong. A Contest is Never Just a Contest!!

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Quebec Boom or Bust?

By Peter Pinfold • September 12, 2018

Always a hotly debated question: Do we include Québec in our Shopper contest or other purchase based program? Well, let the debate end here. My Canada includes Québec (even with the Regie!). That said, there are a few things that you need to know when diving into Québec.

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Contests, gift-with-purchase, and added value. Why are we seeing so many of these types of programs in the marketplace right now? The truth is

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In case you haven't heard, Mobile Marketing is so much more than just a communication channel. Mobile Marketing is Marketing, there's no two ways about it. Today's consumers live on their mobile device, and it's changing the way we as marketers need to engage consumers.

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Let's talk about one of the most effective ways to reach and engage customers, SMS Marketing. Your customers love using text message; it's simple, convenient, and readily available. And because your customers love it, you need to love it, use it, and embrace the power of SMS Marketing. So, to help..

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Have you checked your phone today? You've probably checked it more than once. Explore why mobile is a crucial component of any marketing strategy.

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Apply these 3 best practices and make the most of your mobile shopper's experience this holiday season.

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To succeed in the future, agencies must embrace real-time data, practice accountable creative, and be technology agnostic.

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